From First Call to Launch Day.
Most agencies make the process feel complicated on purpose — so you stay dependent on them. We do the opposite. Here's every step, in plain English, so you know exactly what you're signing up for before you sign anything.
How It Works
Four stages. Clear deliverables at each one. And the Texas Handshake Guarantee protecting you the whole way through.
The Discovery Call
This is a no-pressure conversation — not a sales pitch. We want to understand your business: who your customers are, what makes you different from the competition, what's working and what isn't. We also want to make sure we're the right fit for you. If we're not, we'll tell you who is.
You'll Tell Us
Your goals, your customers, your timeline, and your budget
We'll Tell You
Exactly what we'd build, what it costs, and how long it takes
You Walk Away With
A clear picture — no obligation to move forward
Strategy & Design Proof
We research your market, your competitors, and what your customers are actually searching for online. Then we draft your site structure, copy approach, and an initial design proof — a real, working preview of what your site will look like. You see it before we write a single line of production code.
Competitor Analysis
We study who you're up against and find your opening
Keyword Research
What your customers search — and how to capture it
Design Proof
A real preview of your site — not a wireframe sketch
Build & Refine
Once you approve the direction, we build. You see the real site — on a private staging link — and we refine it until every detail is right. This stage includes up to 5 design and 15 content revisions to ensure the site is perfect. You're in the loop at every milestone. Changes? We make them fast. Usually same-day or next-day.
The Texas Handshake Kicks In Here
This is the stage where the Guarantee does its job. You see the real site. If it's not what you envisioned, we keep refining (up to 5 design/15 content revisions) — at no extra charge. If after those revisions you still aren't happy, you walk away without paying a dime. We've never had that happen, because we build to win.
Launch & Handoff
When you say "this is it" — we flip the switch. We handle domain setup, DNS, hosting configuration, Google Search Console submission, and your sitemap. After launch, your monthly retainer kicks in, covering up to 25 content revisions every month to keep your site fresh and relevant.
Domain & Hosting
We handle the technical setup end-to-end
Google Submission
Sitemap submitted, Search Console verified
Analytics Live
You can see your traffic from day one
Ongoing Support
25 content revisions/mo included
Under the Hood
Built Right.
Built to Last.
We Build for Speed, Security, and Simplicity.
No bloated page builders. No mystery plugins. Sites that load fast, rank better, and don't break when you need them most.
Sub-Second Load Times
Every second of load time costs you customers. We optimize everything — images, code, fonts — so your site opens before they can blink.
Mobile-First by Default
Over 70% of your customers find you on their phone. We design for the thumb first, desktop second — not the other way around.
Local SEO Built-In
Structured data, city-specific content, Google Business Profile optimization — all baked in from the start, not bolted on after.
Secure by Default
HTTPS on every site. No outdated plugins with security holes. No WordPress vulnerabilities to patch every week. Clean code.
The Texas Handshake Guarantee.
Most agencies demand 50% upfront before they show you a single design. We don't do that. We build your site, you see it for real, and we refine it until it's exactly what you wanted. If you aren't absolutely thrilled with the result — within our 5 design / 15 content revision limits — you don't pay a single dime.
This isn't a gimmick. It's how business should work. We put our time and skill on the line because we're confident in what we build. A handshake means something in Texas, and we intend to keep it that way.
Common Questions About the Process
Do I need to do much work on my end?
Minimal. The biggest thing we need from you is a conversation — about your business, your customers, and what you want the site to accomplish. We handle the writing, design, and tech. If you have photos or a logo, great. If not, we work around it.
How many revisions do I get?
During the build, we include up to 5 design and 15 content revisions to get everything perfect. After launch, every plan includes a monthly retainer that covers up to 25 content revisions per month to keep your site updated as your business grows.
What if I need to change something after launch?
That's what the monthly retainer is for. Depending on your tier ($30-$80/mo), you get up to 25 content revisions every single month. We're your long-term digital partner, not just a one-time build shop.
Who owns the website when it's done?
You do. 100%. All code, all content, all assets. We don't lock you into proprietary platforms you can't access without us. Your site is yours the moment you pay for it.
What if my business or plans change mid-project?
It happens. Tell us. We've had clients pivot their whole direction halfway through — and we worked with them to adjust. We'd rather adapt than build you something you don't need.
Can I see my site before it goes live to the public?
Yes, always. You get a private staging link so only you can see it until you approve the launch. Your customers never see a half-finished site. We go live when you say so — not before.
Ready to put us to the test?
You've seen exactly how it works. Now let's start. Get a free 15-minute discovery call with no obligation — and walk away with a clear picture of what your site could do for your business.